/ About

As a child, I remember sitting at the kitchen bench and watching my parents cook our family dinners. I was too young to know they were doing but was engrossed by all the action - and unbeknownst to me, it was the beginning of a love affair with food.

It wasn't until early high school that I started learning to cook - and that’s when it clicked. While everyone else was busy having food fights, I wanted to learn everything I could. I even remember pleading with mum to pick up extra butter and flour so I could spend the weekend making pastry - she must have thought I was mad.

I got into hospitality after school and spent the next eight years working in cafes, bars and restaurants - on the floor, in the kitchen, on the road, and everywhere in between.

Since then, I’ve been heavily involved in food and lifestyle media - as a photographer and copywriter for some of Sydney and Canberra’s best-known hospitality brands, developing brand and content marketing strategies for new food and retail precincts, and as a contributor to a number of leading online publications.

What I love about food and hospitality is how it connects people. How it speaks to the past. And how it provides insight into a culture when everything else gets lost in translation. There are so many food stories to tell - and I want to help tell them.

/ Services

I love working with venues and brands to connect to their audiences through content, and have been lucky enough to be a photographer, copywriter, content strategist and social media manager for some great brands including Merivale, The Streets of Barangaroo, Darling Square and Out In Canberra.

Got a project in mind you’d be interested in working on together? Drop me a line here!

  • I provide an end to end photography service - whether you’re after a full menu and fitout shoot, capturing the ‘behind the scenes’ action for your venue, or something in between.

  • 3-hatted copy isn’t just about knowing that a roux isn’t Australian’s national animal - it’s a way to tell your story, bring our your personality, and build a sense of community around your venue or brand.

    I’ve written some tasty website and social media copy for a bunch of great venues - if you’re keen to chat about how I can help dish up some for yours, get in touch!

  • Not sure what to post and where to post it? I can work with you to develop your brand’s unique selling proposition, audience segmentation, content hierarchy, content pillars, and tone of voice.


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